Targeted Message Development
Effective advertising is no longer just about a catchy jingle or slice-of-life commercial. Today, leading-edge marketers are creating targeted ad campaigns that speak directly to specific market segments. You have probably noticed that some ads are explicitly targeting a specific demographic, such as 20-something women, outdoorsmen, or seniors who own an automobile.
However, it is possible to tailor your messaging even more specifically to your own target audience in a way that the relatively-simple, above-mentioned categories cannot. This is the realm of targeted message development.
At MindEcology, our best customer profiling techniques are able to yield extremely specific psychographic profiles of your best customers. We can then leverage those profiles to develop messages.
Contact MindEcology today to get started.