MindEcology’s services can be summarized in a single phrase:

We design data-driven marketing campaigns to improve your marketing return on investment (ROI).

The core of our suite of service offerings is MatchPoint™, a next-level customer profiling methodology that helps you gain ever-deeper insights into your existing customers so that you can more effectively market to your best prospects.

The challenge that most businesses face is that they are continually looking forward to their next marketing decision, but they are not adequately taking into account the wealth of data that reflects their past. Much like the way that the rings of a tree can tell a story about its age and health during different periods of its life, your own customer data tells a story about your company.

We have found a way to unlock the wealth inherent in the story of your data. We want to give you the key to that treasure chest so that you can grow your business faster and more efficiently than ever before. This will enable you to make more profitable marketing decisions by grounding those decisions in the data already at your fingertips.

Our services include:

• Best Customer Profiling

  Most business owners are over-confident about how well know their own customers. However, most businesses’ “models” of their own customers are fuzzy and lack rigor. Most models fail because they cannot be applied to the task of identifying which among a list of prospects are most likely to buy.

  At MindEcology, we apply sophisticated, time-tested statistical modeling techniques – combined with our combined decades of front-line marketing experience – to identify your best customers in unique, actionable ways. We can help you see your customer data through an entirely new lens, identifying traits that indicate a prospect’s buy buttons. Find out more.

• Site Selection

  The choice of where to build a new business location such as a store, branch office or restaurant is a major determining factor in the future success of that location. As realtors are fond of saying, all things being equally, success comes down to three things: location, location, location. Find out more.

  MindEcology’s site selection services are founded in the insight that “who lives in the neighborhood” matters when it comes to making sales. We apply our groundbreaking customer modeling methods to our deep experience with geographical modeling and mapping. The result: a list of prospective new locations in your trade area, ranked in order of which are most conducive to a financially-successful store. Find out more.

• Economic Development

  Chambers of commerce and regional economic development agencies alike are charged with attracting new businesses to their cities and towns. New businesses expanding into an area will results in new sources of tax revenue. MindEcology can help your organization to identify not only specific industries to target, but we can also provide you with a ranked list of prospective companies to approach. But, we don’t stop there. We can design for you a full marketing plan designed to help you reach out specifically to those companies that you want to target for your outreach efforts. Find out more.

• Marketing Services

  Once you have your ideal customer model in place and you know who your best prospects are, it is time to put together a battle plan worthy of going after them. Each of our models can be connected to our targeted marketing services. Services include Web design, targeted messaging development, direct mail campaigns, online advertising, SEO and media buying. Find out more.

Contact MindEcology today to get started.