We untangle your customer data. The common thread among all of our services is that we:
- Help you find your best customers through advanced modeling techniques
- Show you meaningful patterns in your data that you never knew were there
- Make clear, actionable marketing recommendations that you can implement right away
Customer data. Product data. Research data. Advertising data. You are swimming in more of your own data than you know what to do with. While you are undoubtedly using your data to make decisions on a daily basis, you may suspect that you are not taking advantage of the hidden gold that lies within.
We know that there is gold in your customer and POS (point of sales) databases. Why? Because we have found time and time again that, when organized and analyzed using the proper analytical techniques, your data tells a valuable story. In fact, with our help, it can tell you more about your customers, your products, your advertising, your business – than you may have ever thought possible.
Mind Ecology has the know-how to provide you with actionable insights about your customers that can directly impact your bottom line – insights that are based not on some abstract theory or guesswork, but rather on your own customer data.
But we don’t stop there. We incorporate our findings into a comprehensive, customized action plan that takes into account the multi-dimensional nature of your business, your products, your customers.
Mind Ecology services include:
Customer Modeling
Our proprietary Geo-Consumer Targeting analysis profiles your best existing customers, then targets new prospects who share identical profiles. Our two-part process starts by our creating a mathematical model of your existing customer database. We then leverage enterprise-class customer segmentation methodologies to help you directly target more of the same “types” of people who have historically been much more likely to spend money with you than the average person. The result: an analytics-driven understanding of your existing best customer base and a roadmap for how to directly target future prospects just like them.
Data Mining & Predictive Modeling
Your sales order database stores a wealth of information about your customers’ buying patterns than is just waiting to be explored. At Mind Ecology, We can analyze your sales history or POS (point of sales) database to find meaningful patterns that can help you market more efficiently. For example, we can build models for determining which of your existing customers are most likely to respond to a given sales promotion, marketing camapign or product bundling offer. Our techniques leverage regression analysis and artificial neural networking predictive analytics techniques, giving us the ability to take multiple complex variables into account to guide your future sales and marketing success.
Pay-per-Click Campaign Management
Pay-per-click advertising is an effective and fast way to drive traffic to your website. But, how do you know your existing or planned campaigns are optimized for the most cost-effective performance? We can apply the results of our customer modeling efforts to your Google Adwords or other pay-per-click campaigns for much-improved return-on-investment (ROI).
Real Estate Site Selection
Large corporations, banks, multi-unit franchise businesses and mom-and-pop outfits alike face the same age-old quandry: “Where should I build my next store or branch location?” At Mind Ecology, we believe that at least 80% of a location’s success is determined by who lives in the neighborhood around the location. If people just like your historically “best customers” live in high enough concentrations near a proposed new location, that location is much more likely to be successful.
The challenge that most corporate real estate site selection teams face is in knowing which variables matter when it comes to analyzing the neighborhood around a proposed location. Using advanced predictive modeling and segmentation techniques, we can combine hundreds of possibly-relevant variables in thousands of ways to determine which ones are the best predictors of your success (and which are meaningless). Then, we find the neighborhoods in your trade area that meet your own, customized “best customer” profile. The result: we take the guesswork out of real estate site selection.
Mailing List Services
Now that you know who your best customers are, how do you reach them? We can help! We can pull custom mailing lists and e-mail lists for your campaigns that meet the “best customer” criteria determined by our modeling techniques.
Industry Expertise
Our techniques are effective across any industry and have been applied in both business to consumer (B2C) and business to business (B2B) contexts with equal success. In particular, we have deep experience working in these industries:
| Auto Dealerships |
Healthcare |
| Banking |
HVAC |
| Colleges & Universities |
Internet & E-Commerce |
| Doctors & Medical Professionals |
Restaurant (QSR) |
| Food Distribution |
Sports Marketing |
| Franchise & Multi-Unit |
Tourism and Convention Visitor’s Bureaus |
| Haircutting & Salons |
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