The data you already have about your customers tells a story: a story about who your best prospects are and how they are different from the rest of the people in your market. Starting with our data discovery process, we help you gather the customer and sales data that you already into one place. Have messy data or don't know where to locate your data? No problem! We can identify, aggregate and organize your data. Then, we pre-test it to detect meaningful patterns and trends.
Our data modeling process can result in the development of a best customer profile. We determine meaningful attributes of customers who have been most likely to buy from you in the past. Our data-driven marketing process develops your unique customer profile to identify those prospects in your market who are statistically most likely to respond to your marketing efforts. The result is a targeted list of prospects who are 3-5 times more likely to convert from prospect to customer.
We go beyond data - straight through to marketing execution. We will design a marketing campaign tailor-made for your best prospects - targeting the right prospects with the right message. Our marketing services include website design, targeted message development, branding, direct mail, SEO, media buying and pay-per-click Web advertising. Everything we do is integrated, so the messaging, targeting and positioning of your company are in perfect alignment with our research results.