The data you already have about your customers tells a story: a story about who your best prospects are and how they are different from the rest of the people in your market. Starting with our data discovery process, we help you gather the customer and sales data that you already into one place. Have messy data or don't know where to locate your data? No problem! We can identify, aggregate and organize your data. Then, we pre-test it to detect meaningful patterns and trends.
Our data modeling process can include the creation of a best customer profile. We determine meaningful attributes of customers who have been most likely to buy from you in the past. We then leverage your unique customer profile to identify those prospects in your market who are statistically most likely to respond to your marketing efforts. The result is a targeted list of prospects who are 3-5 times more likely to respond favorably.
We can put together a marketing campaign designed to reach out directly to your best prospects - in the right place and with the right message. Our marketing services include Web design, targeted messaging development, branding, direct mail, SEO and paid Web advertising. Everything we do is integrated, so the messaging, targeting and positioning of your company are in perfect alignment with our research results.